The Micro Marketing Method (Mx3) for Women Thought Leaders
Scale intimacy and generate qualified leads that turn into lucrative clients.
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In the Mx3 Program,
you'll open up game-changing relationships, powerful promotions, and big platforms. Get ready to amplify your authority and influence, lead generation and audience with intimacy and authenticity. This is about scaling and multiplying your impact YOUR WAY with three flexible tools:
1. Nimble Use of LinkedIn
Generate qualified leads, nurture lucrative relationships and meaningfully grow your network using our 3-1-1 LinkedIn Strategy™.
2. Small Group Roundtables
Scale intimacy by leveraging virtual Roundtable conversations that build a qualified email list and lucrative relationships.
3. Pitch Yourself to Podcasts
Pitch yourself effortlessly as a sought-after thought leader to get in front of new captive audiences and convert new leads.
“The year I started working with Eva, I was named among LinkedIn's Top Voices. Eva provided much-needed strategy and systems so my work started working for me, and I got more mileage out of what I'd created immediately.”
- Lisa Gates, Leadership & Career Coach, and LinkedIn Learning Instructor
Mx3 is a nine week, results-driven lead generation program for heart-centered women leaders who are thought leaders, consultants, coaches, authors and speakers.
Our Vision
Achieve gender parity in authority.
Our Mission
INCREASE your networking and lead generation effectiveness through LinkedIn marketing, podcast bookings and our proprietary Roundtable strategy so you can SCALE your income and multiply your impact YOUR OWN way.
By applying, you're consenting to receive emails from us. You can unsubscribe any time.
You are
an established female leader, providing the highest-caliber services.
Your clients and colleagues rave about you, your word-of-mouth referrals are off the hook, and you’re fiercely proud of your independence.
You might be thinking about launching a book, podcast, or new product.
But you’ve hit a plateau in your lead generation and audience growth.
You identify as introverted or ambiverted, highly-sensitive, empathic, and yes, a little contrarian.
And you haaate the conventional marketing advice out there that screams at you to pay for more ads, get on TikTok, or post more reels. 🤮
This means:
- You’re sick of lining Mark Zuckernerd’s pockets in exchange for mediocre leads that don’t convert
- You’re over conventional lead generation tactics that insist it’s “just a numbers game” (they’re not numbers, they’re people!)
- You’re weary of dancing to the tune of marketing “experts” who don’t understand what you’re building and how you want to build it
- Your intuition is whispering (loudly) that there’s another way to generate qualified leads in your business — but what is it?
- Your problem is not scarcity mindset, imposter syndrome, or imbalanced chakras. Your “problem” is that you’re a not a follower and you know there’s a way to attract lucrative clients that doesn’t betray your moral fiber.
It’s time to trust your lead generation genius by embracing the micro marketing methods unique to women entrepreneurs like us.
Scale intimacy and generate qualified leads that turn into lucrative clients.
By applying, you're consenting to receive emails from us. You can unsubscribe any time.
The "How"
Our situation is unique. We didn’t take that pay cut and accept the risk to go out on our own so we could become followers of the latest shiny object or algorithmic whim. Our boutique businesses and bespoke services require a customized approach to lead generation — one customized by us to suit our needs.
The Micro Marketing Method (Mx3) is for fiercely independent contrarians like us. The Mx3 tools scale the intimacy that’s integral to our kind of business, so we can generate qualified leads that quickly turn into lucrative clients.
Mx3 is grounded in the following principle: no one can hack relationships (and why would you want to?).
Most people think they are one hack away from “cracking the code” on their lead generation struggles. Nope.
You know that what actually works is sharing yourself with new people. The highest-converting, most-qualified and lucrative leads come from one-on-one relationships, heartfelt conversations, and intimate connections. That’s what we scale sustainably in Mx3.
This will require you to let go of the belief that you need fast results in your business. Fast results are a flash in the pan, and we’re here for longterm, sustainable growth.
You need the dedication, focus, and courage to go all in a few dynamite tactics. And we’ll be shoulder to shoulder with you as you do.
In Mx3, we focus on proven lead generation tactics and tools that you can use forever in your business.
We’ll help you customize these tactics for your needs, build the simple scaffolding to support them, and guide you to implement them until they run like a well-oiled machine.
(This will require you to let go of the belief that you can microwave results in your business. You can’t. True, lucrative lead generation is like preparing rich, abundant, meals that nourish you and your business.)
“Thank you for your virtual roundtable idea. I LOVE LOVE LOVE this strategy and see how it really positions me to use my strengths and connect in a way that truly fuels me.”
- Dee Frayne, Life + Business Coach for Ambitious High Performers
“Working with Eva gave me an immediate boost in subscribers to my email list, engagement on LinkedIn, and traffic to my website. I never expected to see results so quickly, and I was happily surprised!”
- Suzanne O'Brien, Career Coach for Executive Women in Tech and Biotech
“Thank you for your very robust and resource rich training on podcast pitching. You are such a dynamo and definitely live your principles.”
- Cheryl Rice, Executive Coach and Founder of the You Matter Movement
How to decide if you’re a fit:
You're a GREAT fit if:
- You lead a purpose-driven service-based business that you’re eager to scale
- You want more qualified leads
- You have a launch coming – your book, podcast, or course is ALMOST READY for the world!
- Your email list subscribers have bought what they’re going to buy — it’s time to grow that list!
- You’re ready to impact millions and watch your bank account flourish
- You’re ready to become a household name for your thought leadership, so opportunities knock down your door
- You’re eager to get booked on (more) podcasts
- Marketing “tips and tricks” make you 🙄 (you don’t need to “trick” anybody)
- You refuse to betray your core values of heart, connection and intimacy
- Your contrarian streak makes you balk when told you “have to” get on TikTok
- Unsolicited advice gives you hives
- You feel prepared to invest $5k in powerful, customizable lead generation tactics that increase your impact and revenues
- You love being in intimate, confidential, microcommunities of women entrepreneurs like yourself
- You’re able to be available most Wednesdays from 1:00 to 2:30 pm PT for 9 weeks.
You are NOT a great fit if:
- You’re easily distracted by shiny new tactics, and struggle to stay take committed action long term
- You're JUST starting your business and you're not sure who you're for or what exactly you offer
- You want more qualified leads, but you want someone else to get them for you
- You want 10-step formulas
- You’re not emotionally or mentally ready to invest in your business
- You run a product or network marketing business
- You’re struggling to sell your services to 1:1 prospects
- You’re impatient with results and throw in the towel quickly when you don’t see what you want
- You’re not financially ready to invest $5k in proven lead generation tactics
- You’re unable to be available on most Wednesdays from 1:00 to 2:30 pm PT for 9 weeks.
How the enrollment process works:
1.
Read this page carefully, and make sure you meet the “GREAT fit” criteria above.
2.
Fill out your short application (Women on the priority notification list will receive an email as soon as we’re accepting applications to Mx3).
3.
We’ll review your application and if we think you’re a fit, we’ll schedule a private call to discuss your application, answer your questions and provide any additional information you need to make a decision about whether to enroll.
4.
Pay your registration fee and join our next cohort starting February 2024!
Scale intimacy and generate qualified leads that turn into lucrative clients.
By applying, you're consenting to receive emails from us. You can unsubscribe any time.
A Letter from Eva Jannotta, founder of Medusa Media Group
Hey lady,
When I started my company in 2015, everyone and their uncle (including my actual uncle) warned me that it would be “hard.”
Their warnings weren’t helpful. What were they trying to do — scare me? Prepare me? I wasn’t afraid of hard work, and I know you aren’t, either.
What the four-letter word “hard” failed to convey was the challenge of forging my own path to a thriving, lucrative business… while being bombarded with unsolicited advice about the right, best, fastest, and more effective way to do it.
Conventional lead generation tactics make me want to punch the status quo in the face. I didn’t take an 80% pay cut from my corporate job to do what everyone else is doing. I yearned for an approach to lead generation that centered intimacy and made me feel excited, nourished and connected.
That’s why I developed the Micro Marketing Method – because I needed it. I needed customizable tactics that would grow with my business and attract the kind of qualified leads we serve.
Since harnessing Mx3 I’ve successfully increased my prices, sold out my private consulting, and become a trusted advisor to the world’s highest ranking women thought leaders, one meaningful and lucrative connection at a time.
As I began sharing my methods and getting glowing feedback, I knew other women entrepreneurs were as hungry as I was for lead generation tactics that suit the way we think, feel, and make connections.
The Micro Marketing Method for women entrepreneurs won’t tell you to host another webinar, increase your ad spend, or perform on Instagram. The Mx3 will show you exactly how to scale the intimacy and expertise that make your work exceptional, without shoving you into the molds you’re here to break.
I can’t wait to do this powerful work with you on the inside.
